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Name That Schlock

April 5, 2023

by neil-horsky

Name That Schlock is an absurd gameshow; a unique spectacle; a guided improvisation that produces hilarious results! 

Contestants are charged with devising names and functions for ambiguous objects.* After the judge picks a winning name, the winning contestant delivers an impromptu advertisement, pitching the object as a consumer product to the host and audience, while the host’s assistant demonstrates the object’s use and a band accompanies. The host’s assistant spins a wheel for “challenge rounds” with prompts to guide contestants’ name ideas.

*Ambiguous objects are mass-produced objects that serve unknown, not readily apparent, mysterious functions. For other projects employing ambiguous objects, see Games to Cultivate a Creative Attitude, Home Schlocking, and Soundcrafting with Wes Buckley, Episode 7.

“Focus Group” audience handout
“Focus Group” audience handout
“Focus Group” audience handout
Host
Judge and display table with objects for gameplay
Three Moments with Object
Three Moments with Object
Three Moments with Object
A contestant devises a name and product slogan
The Host’s Assistant and “The Creative Director” (spinning wheel)
The Host reads aloud the contestants’ name and slogan ideas
(interjecting quips)
The Judge declares a winning name
A winning contestant delivers their Spiel
During the audience participation section, a Focus Group winner declares their favorite slogan
Final Schlock
Final Schlock

Praise:

“This gameshow belongs in a museum” – improv participant

“It went better than I expected” – improv participant

“The best thing I’ve seen in 20 years” – audience member

“The best opera I’ve ever seen” – audience member

“Great staging / That was sick” – audience member

This Name That Schlock is a second iteration of the gameshow. See some pictures and a description of the first event in 2019 below.

Name That Schlock is an improvised game show designed for a party, employing a selection of ambiguous objects and an illuminated rotating pedestal, and featuring a live band, host, host’s assistant, and judges. 

Before the show begins, party attendees are invited to “Name That Schlock” – a table displays a selection of objects with corresponding labeled notepads and pencils, with which party attendees may write in their name ideas.

After an introduction by the host and band, the host’s assistant places an object on the illuminated rotating pedestal, and the host reads aloud the proposed names for the object as the band improvises in a call-and-response fashion with the host. The host may improvise tag lines or add other commentary during their reading.

After all the proposed names for an object are read aloud, the notepad of names is reviewed by the judges as the band improvises deliberation music. 

When a winner is determined by the judges, the host declares the winner to the audience and invites the winner to the stage area. There, the winner demonstrates through pantomime, or other means, how to use or interact with the object based upon their idea for a name. The band accompanies this performance in an improvised fashion.

The audience cheers and this cycle repeats with a new object placed upon the illuminated rotating pedestal.

There are no “prizes,” per se. It is a Dada game show. Contact neilhorsky@yahoo.com to bring Name That Schlock to your classroom, workplace, or party!

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